Search Engine Optimization
Search engines are one of the primary ways that Internet users find Web sites. That's why a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. In particular, submitting to search engines (as covered in the Essentials section) is only part of the challenge of getting good search engine positioning.
It's also important to prepare a Web site through "search engine optimization." Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.
This next section provides information, techniques and a good grounding in the basics of search engine optimization. By using this information where appropriate, you may tap into visitors who previously missed your site.
The guide is not a primer on ways to trick or "spam" the search engines.
In fact, there are not any "search engine secrets" that will guarantee a top listing. But there are a number of small changes you can make to your site that can sometimes produce big results.
Let's go forward and first explore the two major ways search engines get their listings; then you will see how search engine optimization can especially help with crawler-based search engines.
It's also important to prepare a Web site through "search engine optimization." Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.This next section provides information, techniques and a good grounding in the basics of search engine optimization. By using this information where appropriate, you may tap into visitors who previously missed your site.
The guide is not a primer on ways to trick or "spam" the search engines.
In fact, there are not any "search engine secrets" that will guarantee a top listing. But there are a number of small changes you can make to your site that can sometimes produce big results.Let's go forward and first explore the two major ways search engines get their listings; then you will see how search engine optimization can especially help with crawler-based search engines.
As per Wikipedia,
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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Filed Under:
Marketing,
Search Engine Optimization,
Web
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times since March 2009
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